Service Design North is led by Dr Yulia Dzenkovska. Around each engagement, Yulia brings in trusted collaborators where the work needs technical build capability, programme design, tourism expertise, or implementation support.
Yulia leads the strategy, trust and customer experience work. She is the person clients work with to make deliberate choices about where AI belongs, where it does not, and what those choices mean for the people they serve.
PhD in customer experience quality. BIPC North East's AI and Customer Experience Expert in Residence. Chartered Marketer, MCIM. Helps leadership teams make deliberate choices about where AI belongs and where it doesn't.
Service Design North is not trying to look like a generic agency. Yulia leads the client relationship and the judgement calls; collaborators are brought in when a project needs deeper technical delivery, programme support, or sector expertise.
Builds the AI tools and systems behind our bespoke engagements. Background in AI, machine learning and fintech.
Tourism and design thinking. Co-delivered the DNEE AI and Customer Experience programme with Yulia across the visitor economy.